Privacy policy

Privacy Policy

1) Introduction and Contact Details of the Responsible Party

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data is any data that can be used to identify you personally.

1.2 The responsible party for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is HITOFURI Europe GmbH, Im Sträßle 8, 71706 Markgröningen, Germany, Tel.: 01707778887, E-Mail: info@hitofuri.de. Der the party responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data Collection When Visiting Our Website

2.1 When using our website for informational purposes only, meaning if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the web server (so-called "server log files"). When you access our website, we collect the following data that is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website.No transfer or other use of the data takes place. However, we reserve the right to review the server log files retrospectively should there be concrete indications of unlawful use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.

3) Hosting & Content Delivery Network

Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2. Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the servers of the provider. We have entered into a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transmitted to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

In order to make your visit to our website attractive and to enable the use of certain features, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called"Session cookies"), some of these cookies remain on your device for a longer period and allow the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.

If individual cookies we use also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of granted consent, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

You can configure your browser to be informed about the setting of cookies and to decide individually on their acceptance or to exclude the acceptance of cookies for specific cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contacting Us

In the context of contacting us (e.g., via contact form or email), personal data will be processed exclusively for the purpose of processing and responding to your request and only to the extent necessary.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.

6) Data processing for order processing

As far as necessary for the contract processing for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact details you provided during the order (name, address, email address) in order to fulfill our legal information obligations in accordance with Art. 6 para. 1 lit. c GDPR to inform you personally about upcoming updates within the legally prescribed period via an appropriate communication method (e.g., by post or email). Your contact details will be used strictly for the purpose of notifications regarding updates owed by us and will be processed by us only to the extent necessary for the respective information.

To process your order, we also collaborate with the service provider(s) listed below, who assist us in whole or in part with the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

7) Tools and Others

Cookie Consent Tool

This website uses a so-called "Cookie Consent Tool" to obtain valid user consents for cookies and cookie-based applications that require consent.The "Cookie Consent Tool" is displayed to users upon page access in the form of an interactive user interface, where consents for specific cookies and/or cookie-based applications can be granted by checking boxes. With the use of the tool, all consent-required cookies/services are only loaded when the respective user provides the corresponding consents by checking the boxes. This ensures that such cookies are only set on the user's device if consent has been granted.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, the processing of personal data (such as the IP address) does occur for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our online presence.

Another legal basis for processing is also Article 6(1)(c) GDPR. As data controllers, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings of the cookie consent tool can be found directly in the corresponding user interface on our website.

8) Rights of the data subject

8.1 The applicable data protection law grants you the following rights as a data subject regarding the processing of your personal data (rights of access and intervention), with reference to the respective legal basis for the conditions of exercise:

  • Right of access according to Art. 15 GDPR;
  • Right to rectification according to Art. 16 GDPR;
  • Right to erasure according to Art. 17 GDPR;
  • Right to restriction of processing according to Art. 18 GDPR;
  • Right to notification according to Art. 19 GDPR;
  • Right to data portability according to Art. 20 GDPR;
  • Right to withdraw consent given according to Art. 7 para. 3 GDPR;
  • Right to lodge a complaint according to Art. 77 GDPR.

8.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREVAILING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING PROTECTABLE REASONS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING AT ANY TIME. YOU CAN EXERCISE THIS RIGHT OF OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

9) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing, and – if applicable – additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).

When processing personal data based on explicit consent in accordance with Art. 6 para. 1 lit.According to the GDPR, the affected data will be stored until you revoke your consent.

If there are legal retention periods for data processed in the context of contractual or contract-like obligations based on Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer necessary for the fulfillment of the contract or the initiation of a contract and/or we have no legitimate interest in further storage.

When processing personal data based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para.1 Exercise your rights under the GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.

When processing personal data for the purpose of direct marketing based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 2 GDPR.

Unless otherwise stated in the additional information of this declaration regarding specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.